Forget About Comfort Foods – Indulge in a Comfort Color
What’s in Store for the 2025 Pantone Color of the Year?
Every December, Pantone surprises us with its much-anticipated Color of the Year, setting the tone for design and branding trends across industries. Now that we are a few months into 2025, Mocha Mousse (Pantone 17-1230) is already making its presence known, weaving its way into everything from tech and fashion to home décor and beauty.
Early sightings in product lines and branding efforts show how this earthy, luxurious shade is shaping the way we engage with products and spaces this year. With its inviting tones, Mocha Mousse is a versatile shade infused with sophistication and refinement.
The Meaning Behind the Color
Mocha Mousse is a deep, creamy brown that leans into the richness of chocolate and the softness of a cappuccino to feel both indulgent and accessible, evoking feelings of relaxation and elegance. It’s the kind of color that brings sophistication to any space, style, or product, making it a smart choice for a variety of industries.
Why Mocha Mousse?
Love it or hate it, we think the appeal of Mocha Mousse lies in its ability to combine the warmth and comfort associated with browns and beiges, while still feeling fresh and elevated. This color encourages a return to authentic experiences. Think cozy luxury.
Brands and Products Already Embracing Mocha Mousse
1. Motorola
Motorola joined forces with Pantone to bring a fresh and elevated twist to Motorola’s smartphone offerings. As part of the collaboration, Motorola launched a “Mocha Mousse Edition” of its Moto Edge+ and Moto Razr models. These phones come with exclusive wallpapers, screen savers, accessories, and software interfaces designed to complement the Color of the Year.
2. Joybird
This modern furniture brand curated a collection of custom furniture pieces in Mocha Mousse, including sofas, chairs, ottomans, and accent items. As a brand known for its commitment to high-quality craftsmanship and customizable furniture, Mocha Mousse presented an opportunity to elevate their designs with a neutral yet indulgent tone that is versatile enough to complement various aesthetics, making it a seamless addition to consumers’ décor.
3. Society6
As a popular online marketplace for independent artists, Society6 teamed up with Pantone to feature Mocha Mousse in a collection of exclusive, artist-designed home décor and lifestyle products, including wall art, throw pillows, bedding, rugs, curtains, and more. The collaboration allows artists to incorporate the warm, grounding tone in unique and contemporary ways while inviting a sense of comfort, serenity, and luxury into everyday life for consumers.
4. IPSY
IPSY is a monthly makeup and beauty sample subscription service launching a limited-edition Mocha Mousse collection in April, available exclusively in the IPSY Shop and TikTok Shop. The collection will feature a makeup bag, a five-piece makeup brush set, and a three-piece makeup sponge set, making it a sophisticated addition to your bathroom counter.
So What’s Next for Mocha Mousse?
While Mocha Mousse has already made its mark in 2025, we can see it continuing to shape everything from fashion and beauty trends to wellness-focused brands seeking a sense of calm and indulgence. We would love to see Mocha Mousse continue to appear in unexpected places, such as eco-conscious packaging, digital design aesthetics, and even experiential spaces that encourage relaxation and creativity.
It also feels like the perfect hue to continue to inspire creativity, balance, and delicious recipes in the year ahead. Here are a few brands we would be excited to see collab with Pantone on this one.
Starbucks®
If this color doesn’t scream Frappuccino then we don’t know what does. And with Spring right around the corner, a delicious iced coffee that’s also on-trend in the design world sounds like something we need every day.
PEEPS®
We may be a bit biased (and hungry) with this pick, but a PEEPS® Delights Mocha Mousse flavored marshmallow Chick dipped in some more chocolate sounds like the perfect treat for an Easter basket (or any time of year). Plus, we would love to leverage the spot color when we design the packaging!
Pura Vida®
Call us crazy, but there’s something about Mocha Mousse that’s giving a jewelry vibe. It’s like rose gold’s edgy cousin and we think pairing with Pura Vida would make for the ultimate accessory trend. As a brand that embodies the spirit of laid-back luxury and effortless style, Pura Vida’s artisan-crafted lineup of earthy, beachy, and boho bracelets, rings, and necklaces fits perfectly with the grounding, serene energy of the Color of the Year.
Final Thoughts
Maybe the appeal of Mocha Mousse simply lies in the fact that it sounds delicious. Or maybe it’s the color’s simplicity that makes it so indulgent. But ultimately, we think the versatility of Mocha Mousse is what makes it so enticing and the list of brands and products that can incorporate it in trendy, innovative ways is endless.
Where do you want to see Mocha Mousse this year?
Source: Pantone.com