The Challenge

Niagara Chocolates is a regional brand rooted in Buffalo, NY that was recently acquired by Chocolat Frey, the #1 chocolate company in Switzerland. The new Niagara by Frey™ brand was in need of a logo and packaging redesign for their line of chocolate bars, and we stepped up to the challenge. The goal was to create friendly, more approachable packaging that would speak to the brand’s heritage. We also wanted to attract new consumers without alienating loyalists who had known the brand for years.



The Solution

In answer, we focused on the idea of modern nostalgia. We drew up an iconic logo merging Niagara by Frey™ with a “Gateway to the Falls” seal to speak to the brand’s heritage and Buffalo’s rich history. With a more contemporary, colorful design, the new packaging is eye-catching in a way that redefines the brand and allows the product to be the hero.

“We love working with the team at BrandFirst! They took on our huge branding redesign project and helped breathe life back into both the brand and all of our packaging! We couldn’t be happier with the results. BrandFirst always takes the time to truly understand what we are looking to accomplish, and with their creative talent and expertise in the industry, they continue to surpass our expectations.”


Package Redesign



Scope of Work

Immersion and Ideation
Architecture and Visual Strategy
Industry and Cultural Trends
Brand Positioning
Innovation and Development



Brand Identity & Icon Development
Packaging Design
Brand Extension
Photography & Illustration

Brochure And Sell Sheet Design
Marketing Communications
Production Mechanicals