Animal Care Brand Creates Magic Online
For 30 years, Cowboy Magic® has been a trusted, family-owned brand among horse and animal lovers, known for premium grooming products that use high-quality, natural ingredients to deliver superior care. As the brand was evolving to better serve their loyal customers and expand their reach in the market, we enhanced their messaging while simultaneously optimizing their website.
Agency Services
Strategy & Positioning
Brand Story
Website Design
VIEW PAGE
Strategy & Positioning
By understanding the brand’s unique value, audience needs, and business goals, we established a vision for the new site’s purpose and impact. Having a solid strategy and brand position in place ensured that the website would not only look great but also effectively communicate Cowboy Magic’s message, enhance the user experience, and drive sales.
Brand Story
As a brand devoted to passionate, spirited, and animal-loving consumers, the Cowboy Magic Brand Story went beyond showcasing products to connect to a broader audience on a deeper level. By highlighting the values, dedication, and quality behind the brand, we created an authentic narrative to resonate with visitors. Having this foundation enabled us to optimize the messaging on the website and have it become an effective extension of the brand.
Sitemap
Our goal was to simplify the shopping experience by making product benefits easy to find and understand. To achieve this, we thoughtfully designed an intuitive, user-friendly sitemap that organized content in a way that was both easy to navigate and informative.
Wireframing
By detailing the layout, navigation, and key elements of each page, we established a strategic foundation for the design. To balance a “Cowboy culture” aesthetic with appeal to a broader animal-loving audience, while also highlighting the premium quality of the ingredients and products, we strategically incorporated callouts, lifestyle imagery, and calls-to-action.
Design
The end result was a digital space that reflected the brand’s core values, resonated with visitors, and positioned Cowboy Magic for long-term growth. We used color strategically to differentiate between product categories, including blue for core products and green for bundles & savings. The overall aesthetic emphasized that Cowboy Magic products aren’t just for horses but are also safe and effective for humans and other animals, broadening the brand’s appeal and enhancing consumer awareness.
Shopify Development
Since selling online was one of the driving factors behind the redesign, we leveraged Shopify to modernize the brand’s digital presence while driving sales and supporting growth. We created a seamless shopping experience that enabled efficient inventory management, secure transactions, and scalability, ensuring the brand can meet both current and future consumer demands while maintaining a strong, cohesive online identity.
BEFORE
AFTER
