Coombs Family Farms is a 7th generation maple syrup company that is steeped in heritage. As one of the largest producers of maple syrup in New England, they are also pushing innovation. The company approached us with designing the world’s first sprayable maple syrup – real, organic maple syrup sold in a pressurized can.
THE IMMERSION PROCESS
We took a trip to Vermont to delve into the culture of Coombs Family Farms. We visited their sugarhouse and production facility, tapped some trees, and learned about the syrup making process. It was an eye-opening experience!
Our goal was to communicate product usage and create messaging about how this innovative product works, while fitting it into the current brand lineup. We created a range of concepts that explored naming, messaging, photography and illustration. The resulting design is a modern nod to the company’s heritage.
We developed icons to communicate the many ways maple syrup can be used, as the stream of syrup opens the possibilities to this product being used for other culinary applications. We also created imagery that clearly shows how the product dispenses.
"We needed out-of-the-box thinking with a quick turnaround. BrandFirst gave us the results we needed. They took the time to listen, study and lay the groundwork for a successful product. The result was a package that is new and modern yet relates to our current brand ethos. Excellent work!"
ARNOLD COOMBS | COOMBS FAMILY FARMS
Scope of Work
Industry and Cultural trends
Immersion and Ideation
Architecture and Visual Strategy
Innovation and Development
Naming and Tagline Development
Photography & Illustration