Niagara Chocolates is a regional brand rooted in Buffalo, NY that was recently acquired by Chocolat Frey, the #1 chocolate company in Switzerland. The new Niagara by Frey™ brand was in need of a logo and packaging redesign for their line of chocolate bars, and we stepped up to the challenge. The goal was to create friendly, more approachable packaging that would speak to the brand’s heritage. We also wanted to attract new consumers without alienating loyalists who had known the brand for years.
