The Challenge

As the oldest architectural firm in the state of NJ, SSP Architectural Group has a long history of providing excellent service and partnership to both public and private clients. When celebrating 125 years in business, they wanted to update their identity to build upon their foundation of heritage and success. The goal was to create a brand that reflected their vision: a firm that designs for the real world.

The Solution

In redesigning SSP’s identity, we wanted to highlight their 1891 origins and remain true to their history while expressing who they are today: Creative, Dedicated, Adaptable, Innovative and Experienced. The logo represents the company’s heritage and evolution over the years; at the same time, it embodies their core values and reflects their personality, strength and leadership.

“We turned to BrandFirst to help us with our rebranding, a process we had not gone through in decades. Working with the BrandFirst team made this potentially daunting task not only manageable, but even enjoyable. Thanks to their expert advice, eye for design, and (most importantly) understanding of what we were trying to achieve, the process went very smoothly. The end result was exactly what we were looking for.”


Web Design

We extended the identity to a new website that further captures the company’s personality. By conducting an on-site photo shoot, we captured both professional and “fun and quirky” photos for each employee, to further communicate the friendliness and approachability of the company and its people. We also created business cards, letterhead and other marketing collateral.

Logo Redesign



Scope of Work

Brand And Corporate Identity
Visual Identity and Assets
Photography & Illustration

Website Design And Development
Digital Brand Communications

Brochure And Sell Sheet Design
Marketing Communications