Target’s Sexy Santa Ads Are Heating Up The Holidays!
Turns out Target knows their audience just as well as we knew they did! The retailer’s ads for the 2025 holiday season featuring what people are describing as a “weirdly hot” Santa have gone viral, sparking much conversation among the ladies on social media, and leaving husbands everywhere jealous!
Target’s hot take on the centuries-old Kris Kringle character is nothing short of attention-grabbing (and easy on the eye!). In a world where we’ve become willing to pay extra for ad-free watching, it’s impressive that Target’s commercials have already generated millions of views since the campaign’s launch in late November. Picture a muscular silver fox in a fitted red sweater with a perfectly groomed beard and a shiny red Bronco. Needless to say, the new Kris K. is leaving women wondering if Hot Santa will be stopping by their local Target for photos!
PHOTO: Brent Bailey as Kris Kringle in the recent holiday Target ads. TARGET/YOUTUBE
Putting a fresh spin on this traditional Christmas character and featuring him as Target’s newest (and jolliest) employee for the holidays is a brilliant way to put the retailer top-of-mind going into the busiest season for retail sales. Let’s just say we aren’t running to Walmart! Kris is happy, helpful, and knows how to transform the stresses of the holidays into simple, magical moments. His persona is strikingly similar to how we’d imagine the retailer would like to be perceived by shoppers this time of year.
PHOTOS: iStock / Brent Bailey as Kris Kringle in the recent holiday Target ads. TARGET/YOUTUBE
The holiday season is the perfect time to remind people of what makes your product, brand, or service better than the rest. Yet, in today’s competitive landscape, it’s important that brands build positive perceptions and memorable experiences year-round, not just during peak moments. After all, the most unforgettable brands are the ones that make every season special.