Gourmet Mozzarella Sticks Get Ready for Retail

As an established name in the festival and food truck world, it was time for Big Mozz® to take their giant-sized sticks to retail. It was the brand’s first CPG product that was going to be sold in-store and direct-to-consumer online, so the packaging needed to stand out.

Agency Services

Packaging Design

Line Extensions

Marketing Materials

Tradeshow Booth

Vehicle Wrap

Production

Awards

GD USA Award Winner

Packaging Design

Retail Box

We highlighted the sticks, the iconic cheese pull, and the premium ingredients using photography to maximize appetite appeal while the messaging and callouts on pack communicated the gourmet nature of the product.

Direct-To-Consumer Box

We adapted the vertically oriented retail box design to the horizontal layout required by the DTC packaging structure and modified the graphics for the new product type – Nuggets. This included an updated logo with color changes and different communication points.

Brand Extension

After the packaging was complete, we extended the branding to sell sheets, a food truck vehicle wrap, and a tradeshow booth. With a unique audience for each extension, we adapted messaging and created new assets where necessary. For example, the food truck needed to stand out in a festival setting, so we created fun and energetic illustrations to go along with the product imagery.

GDUSA Package Design Award Winner!

Our work with Big Mozz® received a Package Design Award in the 62nd Annual American Package Design Awards™ from Graphic Design USA. The award recognizes the power of effective and strategic design to advance the brand, tell the story, and create connections before, during and after the sale.