Launching Retail’s First Certified Home Compostable Cutlery & Straws

To prepare for the national launch of retail’s first-ever certified home compostable cutlery, we helped LifeMade® refresh their packaging and developed additional marketing support to generate excitement and recognition of the product and its earth-friendly benefits.

With the product imagery front and center alongside the word “Compostable,” consumers are able to easily identify the beneficial differences compared to other items in the category. The kraft texture in the background further communicated the environmentally-friendly nature of the product, while the lineup of official certifications along the bottom instills trust and credibility in consumers.

With the new packaging ready to go, we designed supporting marketing materials including sell sheets, a brochure, and a tradeshow booth backdrop in preparation for the product launch. We leveraged impactful visuals, educational messaging, and a sustainable aesthetic that unified the brand’s line of products.

LEAH SCHOFIELD | ASSOCIATE MARKETING MANAGER