
Mapping out the flow of the story helps organize the narrative. Start by identifying key messages and creating hierarchy in the communication points.
- Create Outline
- Identify Key Messages
- Establish Hierarchy

Once the structure of the story built, start picking out the crucial data points to emphasize visually (think charts, infographs, images, etc.). This will help guide your audience’s attention.
- Highlight Key Data
- Enhance Story with Dynamic Visuals

Concise, informative, and engaging headlines are crucial for summarizing sections, while stylistic differences in color, size, and weight of the text helps legibility and memorability. In other words, keep you audience on their toes and switch up your style!
- Leverage Headlines to Summarize Sections
- Highlight Key Points Using:
- Color
- Size
- Weight



