Step Up Your Storytelling

In the age of information overload, captivating your audience requires more than just presenting data – it demands effective storytelling. Taking a strategic approach can help elevate, optimize, and visualize each piece of information with intention. Here are a few tips to help get you there!

Mapping out the flow of the story helps organize the narrative. Start by identifying key messages and creating hierarchy in the communication points.

  1. Create Outline
  2. Identify Key Messages
  3. Establish Hierarchy

Once the structure of the story built, start picking out the crucial data points to emphasize visually (think charts, infographs, images, etc.). This will help guide your audience’s attention.

  1. Highlight Key Data
  2. Enhance Story with Dynamic Visuals

Concise, informative, and engaging headlines are crucial for summarizing sections, while stylistic differences in color, size, and weight of the text helps legibility and memorability. In other words, keep you audience on their toes and switch up your style!

  1. Leverage Headlines to Summarize Sections
  2. Highlight Key Points Using:
  • Color
  • Size
  • Weight

Pro Tips in Action

To see these tips in action, check out this before and after example!



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