The Challenge

We’re an ever-evolving creative team with a mind for imagination and an eye for details. Every brand has (or should have!) a story to tell. Ours is a simple one. We’re a 33-year-old woman-owned business whose focus over the years has grown from a production company to a multi-disciplinary agency that handles everything from concept through execution. Today, we are a adventurous group of big thinkers that thrives on learning and innovation. As we continue to transform, so do we continue to shape our brand.

Celebration of a New Identity

We’re an ever-evolving creative team with a mind for imagination and an eye for details. Every brand has (or should have!) a story to tell. Ours is a simple one. We’re a 33-year-old woman-owned business whose focus over the years has grown from a production company to a multi-disciplinary agency that handles everything from concept through execution. Today, we are a adventurous group of big thinkers that thrives on learning and innovation. As we continue to transform, so do we continue to shape our brand.

This new identity is a celebration of our creative and collaborative nature. Life is full of moving parts and our logo is no different. We created something that is flexible and adaptable, a testament to our versatile talent and progressive mindset. The first class ribbon is an important piece of our identity, so we retained that icon and utilized it in a way that encourages cleverness and fluidity. The two ends of the ribbon symbolize a coming together toward a common goal, an ambitious goal, one that opens up different perspectives and results in measurable success. It’s also a social statement, emblematic of our outgoing team and our collective ability to create something unique and differentiating for each and every one of our clients.

The Solution

Through our research, we developed a brand mark that is bright, inviting and embodies the town’s ideal fusion of culture, family and friends. The tagline “Uncover the Many Layers of Hackettstown” also represents the town’s diversity and highlights the variety of things to do. Since the launch of the branding campaign, more restaurants and stores have opened their doors, and an exciting craft beer scene is developing.

“We are extremely pleased with our choice to partner with BrandFirst as we developed our revitalization initiative. They dove deep into our town and the community to understand its history, our people and what makes us unique. They uncovered the personality of Hackettstown and created a brand that resonates with people and embodies everything the town has to offer. We’ve been receiving great response on the new brand and are very enthusiastic about the direction Hackettstown has been moving since this work.”

DIRECTOR | HACKETTSTOWN BID

Billboard Campaign

We also developed a billboard campaign showcasing shop owners and small businesses around town. This campaign embodied the idea of community and hometown warmth by celebrating the unique shops and unique people of Hackettstown. The billboards were put up in surrounding towns to encourage people to visit Hackettstown to shop, dine and explore. They also supported local businesses and gave an incentive for others to open up shop in Hackettstown.

Logo Redesign

BEFORE
AFTER

Scope of Work

Industry and Cultural Trends Immersion and Ideation Brand Positioning Architecture and Visual Strategy
Brand Identity Naming and Tagline Development Brand Extension Photography & Illustration
Billboard Campaign Event Communications Promotional Design
Marketing Communications Consumer and Trade Advertising