Axians
IT Company Debuts Brand Campaign and New Website
Axians is a global IT company specializing in customized communication and information technology solutions. The company was seeking a Brand Marketing Campaign and new website that would bring awareness to their U.S. division.
AGENCY SERVICES
- Brand Strategy
- Brand Story
- Tagline Development
- Marketing Campaign
- Website Design
- Search Engine Optimization
Brand Story
During the Immersion process, we met with the Axians team as well as with individual departments to learn about all facets of their business and uncover unique nuances of the company. From there, we created a Brand Story & Messaging Guide. This comprehensive deck redefined the company’s mission, vision, values and provided Axians with a strategic brand positioning and messaging that dovetailed into the Brand Campaign.
Campaign
Clear, confident, and versatile, this theme leverages the various interpretations of “IT” to make a powerful statement. It highlights Axians’ expertise in Information Technology while also positioning Axians as the definitive choice for any & all technology needs. This theme adapts to diverse messaging, whether focusing on technical topics like advanced cybersecurity measures and seamless network management, or emphasizing more emotional qualities like human connection and reliability. In every context, Axians is IT.
Website
We developed a website with the new Axians Marketing Campaign as the centerpoint. With easy navigation, simplified information, and a reimagined user experience, the website accomplishes the task of clearly communicating Axians capabilities while retaining their “human touch” and bringing awareness to their U.S. division.
