Just Born®

Memorable Designs Turn Candy Innovations Into Shelf Standouts

In business since 1923, Just Born Quality Confections is a leading candy manufacturer of beloved, legacy brands enjoyed by generations of consumers. Over the course of our partnership, our team has collaborated on multiple packaging and branding initiatives, creating distinctive identities for seasonal campaigns, limited-time offerings, and product innovations to boost brand recognition and shelf impact across an expanding portfolio.

AGENCY SERVICES
  • Packaging Design
  • Illustration
  • Trade Show Booth
  • Copywriting & Messaging
  • Production

Custom Designs Create Sweet Seasonal Offerings

For the iconic PEEPS® brand, Just Born asked our team to redesign its Halloween and Holiday product packaging. The goal was to generate awareness for the PEEPS® brand during holidays outside of Easter, and to create excitement year-round. We wanted to establish an ownable identity for each season while creating a consistent look and feel across the portfolio. Just Born also requested unique graphics and an eye-catching design that would be easily extendable to multiple pack sizes.

Packaging Redesign & Rollout

Our team developed a range of Halloween and Holiday concepts for 3- and 6-count pack sizes. The redesigned packaging retained recognizable PEEPS® brand elements while incorporating new logos full of personality to drive seasonal excitement and enhance shelf presence.

Patterns & Characters

With PEEPS® shapes as inspiration, we also developed background patterns and custom illustrations for a playful take on spooky seasonal concepts. Those patterns and illustrations extended to the PEEPS® Holiday product line, adding a fun bit of festive flair to each pack.

Seasonal Packaging Delivers Summer Shelf Excitement

THRILL RIDE MIX

As part of an ever-growing product line dating back to 1940, Just Born had a new, limited-time summer offering they wanted to bring to market for MIKE AND IKE®. We delivered a dynamic Thrill Ride package design with a vibrant color palette and a looping background reminiscent of a carnival coaster to grab consumers’ attention—all while keeping within the established MIKE AND IKE® brand aesthetic and hierarchy.

ICE CREAM TRUCK MIX

As another limited-time product offering, Just Born launched its Ice Cream Truck Mix for summer. We designed packaging with an iconic illustrated ice cream truck framed by a burst backdrop, prominent candy imagery, and a soft color palette to capture the fun of summer for a memorable, seasonal expression of the MIKE AND IKE® brand.

Packaging Innovation Sets Candy Aisle Afire With Sweet Heat

Just Born wanted fun and fearless packaging with a clear brand hierarchy for HOT TAMALES® Tropical Heat™, as well as a design that would be extendable and adaptable to future innovations in the product line. We developed a striking packaging concept with bold color to draw the consumer’s eye and enticing spliced fruit and pepper imagery for sweet heat flavor appeal.

Chewy Candy Concept Brings The Heat To Hot Honey Market

For another project, the client sought an eye-catching packaging concept to showcase its newest hot honey flavor innovation while remaining unmistakably HOT TAMALES® branded. Moving beyond the brand’s traditional cinnamon cues, the design needed to instead communicate the heat of habanero peppers. We met these goals by creating a cohesive visual system featuring a honeycomb pattern, custom bee illustration, and honey and pepper imagery that clearly signaled the flavor experience.