Kindly™

A Kindly Update For Compostable Tableware

A client for many years, LifeMade Products asked our team to develop a new brand identity for its line of compostable products. The design should appeal to consumers, clearly convey the tableware’s compostability, and be flexible enough to extend across a range of SKUs, pack sizes, and printing substrates.

AGENCY SERVICES

  • Logo Design

  • Package Design

  • Brand Guidelines

  • eCommerce

  • Production

Logo Design

LifeMade wanted the logo for its newly named Kindly™ compostable brand to be memorable, approachable, and friendly. Our team explored various fonts, colors, and brandmarks to help define this aesthetic.

Packaging Concepts

Next, we developed a variety of packaging concept designs for the client to choose from. Each concept incorporated a different logo, offered typography options, and explored a neutral color palette of greens and tans to draw eco-conscious consumers and evoke thoughts of sustainability. We also experimented with certification placement and callouts to achieve just the right look for the brand while complying with any legal mandatories.

Packaging Rollout

Once the client selected a preferred brand identity, BrandFirst applied the aesthetic to the remaining cutlery, cup, and fiberware packages, labels, and cases. We adjusted for pack size, label shape, certifications, and substrates to achieve a cohesive brand family of compostable goods that would appropriately educate the consumer and catch their eye on shelf.

Brand Guidelines

To ensure consistent applications of the new brand identity across all marketing materials and touchpoints, we compiled brand guidelines that instructed the client’s team on approved logos and usage, typography, color palette, callouts, and brand assets.

Brochure & Marketing Materials

BrandFirst reimagined the client’s compostable tableware brochure to highlight the Kindly™ branding. This revised brochure included new product offerings, updated certifications and messaging, and new renderings of Kindly products and cases. We also designed sell sheets for the brand. Lifestyle imagery helped make the products pop for extra visual interest.

eCommerce Support

Additionally, we assisted the client in developing eComm images and FAB tiles to market their products on retailer websites like Walmart.com and Amazon.com. Following retailer instructions, we applied the previously created renders and lifestyle imagery to highlight product specs, advantages, and usage occasions for consumers’ benefit and to support sales.